What is Kindness.org?

Kindness.org is a global nonprofit with roots in London and New York City. We believe that kindness is an essential ingredient in social change. Through scientific research, education and storytelling, we’ve made it our mission to educate and inspire people to choose kindness. With our kindlab, we are building the first measurement index for kindness, collecting and analyzing data, and activating our community through our new Citizen Scientist program. To study and promote the role of kindness in workplace culture and populations experiencing homelessness, we’re partnering with organizations who share our research-led focus. Through our digital platform, live events, and thriving audience on social media, we are connecting behavioral science to action in real life—and in real time.

Why they are Awesome

  • Kindness.org partnered with researchers at Harvard University to find the most cost-effective ways to be kind through a pandemic, and are working with their community to help test the results.

How To Connect Kindness


Be apart of the Connect Kindness movement. Bring attention to this organization by sharing this page on your social media.


Donate money directly to this organization by purchasing their book.


Make a difference by getting involved.