FishWise’s mission is to sustain ocean ecosystems and the people who depend on them by transforming global seafood supply chains.
FishWise envisions a future in which the seafood industry, in collaboration with governments and civil society, takes full accountability for the people and the ocean resources upon which it depends, so that:
PEOPLE—the millions of women and men who harvest, produce, process, and sell seafood—benefit and thrive in an inclusive and equitable industry with decent working conditions for all;
OCEANS—the marine and freshwater ecosystems that are integral for supporting life on this planet—remain productive and biodiverse while providing a critical source of healthy protein to meet the needs of a growing global population; and
SEAFOOD ENTERPRISES—the individuals, families, communities, and businesses around the globe that rely on seafood production—are sustained and can prosper for generations to come.
Together, these elements comprise our holistic approach to sustainability.